Big Data and Analytics
Big data is an evolving term that describes any voluminous amount of structured, semi-structured and unstructured data that has the potential to be mined for information.
Big data analytics is the process of examining large data sets containing a variety of data types (i.e)BIG DATA-- to uncover hidden patterns, unknown correlations, market trends, customer preferences and other useful business information.
The analytical findings can lead to more effective marketing, new revenue opportunities, better customer service, improved operational efficiency, competitive advantages over rival organizations and other business benefits.
Importance of Big data Analytics